This is the new Cycle Pure Agarbathies- Maa Ki Shuddh Prarthana advertisement featuring Amitabh Bachchan. Amitabh Bachchan is the brand ambassador of Cycle Pure Agarbathies. The ad evokes a feeling of spirituality and values.The fragrance of the agarbathies purifies the atmosphere and makes him recall his mother’s prayer which is pure and selfless.
Through this advertisement Amitabh Bachchan tries to connect with the people and help them believe in the power of the prayers.