Vimal Pan Masala recently unveiled an ad for their 25th anniversary celebrations. The ad features Bollywood superstar Ajay Devgan, and the lady model whom he applies Kesar to is Natasa Stankovic, the Serbian beauty who has also appeared in Big Boss.
An abbreviated version of the ad often appears on Indian televsion.
Song is “chadhi dhun jiya main hamre kesariya kesariya”,
Full version of Ad, Youtube